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On the back of the blackout. Consumers responded to social media’s big PS5 blackout campaign by rewarding Sony with its best US dollar share of the hardware market since May 2025, as the price hiked console outsold the Switch 2 in units and dollar sales in September. Unit sales of the PS5 increased 22% year-over-year, while the Xbox Series X|S dropped another 27% and Switch 2 fell 14%. Read the full article on pushsquare.com
On the back of the blackout. Consumers responded to social media’s big PS5 blackout campaign by rewarding Sony with its best US dollar share of the hardware market since May 2025, as the price hiked console outsold the Switch 2 in units and dollar sales in September. Unit sales of the PS5 increased 22% year-over-year, while the Xbox Series X|S dropped another 27% and Switch 2 fell 14%. Read the full article on pushsquare.com
